The Chief Executive Office of Los Angeles required a brand that communicated confidently as a public department with the operational complexity, scope and budget that exceed many corporations. The CEO’s office carries out the business of the county and initiatives set forth by an elected Board of Supervisors.
“The buck stops here.” was a phrase our team used internally when discussing how the CEO is uniquely positioned in the County’s overall structure. We led with a visually distinct and strong red period signifying the “final word” for the brand’s identity.
Logo Design & Brand Guidelines
Application
Departments & Initiatives
